Why do Insurance build Single Customer View
Nowadays customer tend to use online comparison services to find the best deal of an insurance product that suits them the most instead of going thru existing insurance agent who may have limited access on availability product. Wouldn't it be nice if my insurance provider already knew the context when they reached out or my insurance agent knows which product is suitable at my key life events (moving to a new house, buying a car or having children) - It’s from different point